Posted inStreets and Transit

Muni’s Classic ‘Worm’ Logo Won’t Fill a $240M Budget Hole, But Looks Great on a Soccer Jersey

The financial picture is so bleak for San Francisco’s transit agency, its leaders want to sell swag on the side to make extra cash. To be sure, SF Municipal Transportation Agency officials acknowledge that even the coolest Muni merch — or the ugliest holiday sweaters — won’t plug a multimillion-dollar budget hole, but the Muni brand is “a tangible […]

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